The digital world is rapidly changing the way people discover, learn about and do business. Today’s online consumers increasingly turn to video for information, which means that marketing videos are becoming a valuable tool for financial advisors. According to studies, video marketing has been on the rise since 2016 and as of early 2022, users in Canada watch over 100 minutes of online video per day.
Financial advisors would be wise to embrace video as a dynamic medium. You can use videos on a variety of platforms, including websites, social media channels, especially on YouTube, and email marketing campaigns. Because of the flexibility that video marketing provides, financial advisors can connect with their target demographic in a way that resonates with current consumer trends, which is a prudent approach to lead generation.
There are a lot of financial advisors who love making use of YouTube as one of their lead generation channels. This is not only because it helps them to generate leads, but also because it allows them to position themselves as real business people that are trusted in their field, which makes them more credible than others. There are many different types of marketing videos that work well for financial advisors, but here are the top four on how some of them can be used:
I. “About Us” Videos
Your “About Us” video is a great tool to help you stand out from your peers and attract new clients. Create a video that talks about who you are, why you got into this field, what you do on a daily basis, and the services and packages that you offer your clients.
You can also use this opportunity to share some success stories or use real-life examples of what your company has done for clients in the past. Make sure to include contact information in your video so that prospects can reach out to you directly.
II. Recorded Webinars/ Livestreaming
Another versatile type of marketing video that can be used in YouTube marketing is webinars. Webinars have the advantage of being able to be live-streamed, shared after the stream has ended, and edited into a variety of other formats such as reels, shorts, and sound bites. Best of all, webinars allow your prospects to interact with you directly, which is ideal for answering questions and gaining qualified leads.
By promoting on multiple platforms at the same time, your prospects will have a choice as to which platform they prefer, which is obviously advantageous for expanding your reach and influence. Upload the webinar video to your YouTube channel and share highlights on social media and email marketing campaigns.
III. Testimonial Videos
Uploading testimonial videos on your YouTube channel will be a convincing tool for your business. This is also a great way to show off your expertise, credibility, and trustworthiness. Letting clients speak directly to prospective clients makes a big impact, and helps them understand exactly how you helped them achieve their goals.
IV. Insight Analysis
Utilizing YouTube as a modern marketing tool can be challenging and rewarding. However, you must monitor the successes and failures you encounter with video marketing, as analysis and adjustment are the keys to long-term success.